Digital consumption is the use of digital technology to access goods and services, such as online shopping, streaming, gaming, e-learning, telemedicine, and social media. Digital consumption can affect the production and consumption patterns of various industries, as well as the preferences and behaviors of consumers. Digital consumption can also have implications for sustainability, as it can reduce physical waste and transportation costs, but also increase energy demand and electronic waste. Introducing AI in digital consumption can have both positive and negative effects. On the one hand, AI can enhance the quality, diversity, and personalization of digital content and services, as well as improve the efficiency, accuracy, and sustainability of digital production and distribution. On the other hand, AI can also pose challenges and risks for digital consumption, such as data privacy, cyber security, digital addiction, and digital divide. Therefore, introducing AI in digital consumption requires careful consideration of the trade-offs and ethical implications involved.